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bizpeel · Business report · Astonish EmailReport v2 · data as of 2026-10-22

Astonish Email

www.astonishemail.com

What keeps a UK email tool that has been running for over a decade still getting paid?

www.astonishemail.com/Homepage

Product at a glance

What it is
A UK email marketing service for templates, list imports, scheduled sends and reports, with help setting up deliverability records.
Who it is for
UK small businesses, membership organisations and local outlets that send regularly, plus franchise head offices managing many locations.
How it charges
Two ways to pay: monthly plans at £25 (2,500 emails), £50 (10,000), £100 (25,000) and £150/month (50,000), all with every feature; or pay as you go from 1.2p down to 1p per email as volume rises.
Business model
Volume-based SaaS: monthly allowances or per-email billing, with franchise head offices quoted separately.

Revenue, last 12 months

$31.6K

About $2,633 a month

MRR

$2,915

−1.7% in 30 days

Active subscriptions

16

About $183 a month each

All-time revenue

$414K

Only 7.6% of it in the last 12 months

Revenue as of 2026-10-27 (public channels, daily)Report as of 2026-10-2201

Subscribe to read the full report

6 chapters, with every figure, post and source.

  1. ?How do 16 subscriptions carry this much MRR?
  2. ?Where do its visits come from, and which bring customers?
  3. ?How did a business with $413k in lifetime revenue get to where it is?
  • 01Product overview
  • 02Marketing map
  • 03The growth plays
  • 04How it uses social
  • 05Timeline
  • 06What to take from it

Revenue · 30 days

+218%

$12,480

Top post on XViral

$10K in 8 days. Here is exactly what I posted, and when.

4.8K9361.2M

Growth playbook

Launch on X with a before/after demo, then pin the thread to the pricing page.

Sample figures · subscribe to see this product’s numbers

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