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bizpeel · Business report · Chess It UpReport v1 · data as of 2026-10-20

Chess It Up

chessitup.com

Why did a free chess review site with 800k+ visits a month only start earning in its tenth month?

chessitup.com/Homepage

Product at a glance

What it is
A chess review site: paste a PGN or enter a Chess.com or Lichess username and Stockfish analyses your games move by move; it also sells an AI coach that reads every game you have played.
Who it is for
Online players on Chess.com and Lichess who want to review their games and improve.
How it charges
Game review is free and ad-supported; the Coach AI is $9 a month, or $6 a month billed yearly; a limited founding lifetime price is also offered, shown at checkout.
Business model
A free tool with ads plus an AI-coach subscription: free analysis draws the traffic, and money comes from Coach subscriptions and lifetime purchases.

Revenue, last 12 months

$2,014

Also all-time revenue

MRR

$312

49 subscriptions · +255% in 30 days

September visits

822K

44% from organic search

October revenue

$1,234

To 20 October · September was $133

Revenue as of 2026-10-29 (public channels, daily)Report as of 2026-10-2001

Subscribe to read the full report

6 chapters, with every figure, post and source.

  1. ?Where does a one-person free tool get its traffic?
  2. ?How did revenue multiply within a single month?
  3. ?Did videos with hundreds of thousands of views actually help?
  • 01Product overview
  • 02Marketing map
  • 03The growth plays
  • 04How it uses social
  • 05Timeline
  • 06What to take from it

Revenue · 30 days

+218%

$12,480

Top post on XViral

$10K in 8 days. Here is exactly what I posted, and when.

4.8K9361.2M

Growth playbook

Launch on X with a before/after demo, then pin the thread to the pricing page.

Sample figures · subscribe to see this product’s numbers

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