bizpeel · Business report · Draft AIReport v2 · data as of 2026-10-22

Draft AI
getdraft.io
How did an indie developer’s iOS app earn $272k in a year with only a few thousand website visits a month?

Product at a glance
- What it is
- An iOS app that turns a spoken or typed idea into social posts, Reels scripts and templated carousels, learning your writing style and translating as needed.
- Who it is for
- Creators and solo operators who post on social media often.
- How it charges
- Monthly or annual subscriptions through Apple In-App Purchase, with unlimited generation once subscribed; the annual plan includes a 7-day free trial with 10 generations.
- Business model
- A consumer App Store subscription: free to download, paid to generate.
Revenue, last 12 months
$277K
Last 30 days $21.2K, -23.3%
MRR
$20.7K
0.0% in 30 days
Active subscriptions
1,612
About $12.9 a month each
August revenue
$34.6K
June's low was $14.2K
Revenue as of 2026-10-27 (public channels, daily)Report as of 2026-10-2201
Subscribe to read the full report
6 chapters, with every figure, post and source.
- ?With so little website traffic, where do users come from?
- ?What exactly did it do?
- ?Why does revenue keep rising and falling?
- 01Product overview
- 02Marketing map
- 03The growth plays
- 04How it uses social
- 05Timeline
- 06What to take from it
Subscribe to read the complete research
5 chapters locked · a subscription opens every report