bizpeel · Business report · GuidanzReport v2 · data as of 2026-10-21

Guidanz
www.guidanz.com
How does a small team selling enterprise data add-ons take $250k a year?

Product at a glance
- What it is
- Two enterprise data add-ons: BI Connector brings Oracle Fusion and Oracle Analytics data into Power BI, Tableau and data warehouses.
- Who it is for
- IT and finance teams at large companies running Oracle systems, buying annual licences.
- How it charges
- BI Connector is licensed yearly: desktop at $500 per user a year, server from $4,995 a year, warehouse from $7,495, combined from $9,995. A Fusion SQL library is $9,995 a year.
- Business model
- Annual enterprise licences that start with one module and expand to the whole application, plus implementation services; large tickets, few deals.
Revenue, last 12 months
$252K
$1.45M all time
February 2026 revenue
$142K
56% of the year in one month
MRR
$1,291
-89.9% in 30 days · Stripe sync stopped 27 August
Active subscriptions
3
Most revenue is annual licences, not monthly plans
Revenue as of 2026-08-27 (public channels, daily)Report as of 2026-10-2101
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6 chapters, with every figure, post and source.
- ?How do enterprise buyers find it?
- ?Why does its pricing produce large deals?
- ?Do the swings in revenue match what it did?
- 01Product overview
- 02Marketing map
- 03The growth plays
- 04How it uses social
- 05Timeline
- 06What to take from it
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