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bizpeel · Business report · MaidsnBlackReport v2 · data as of 2026-10-21

MaidsnBlack

maidsinblack.com

How did a DC cleaning company with so little traffic reach $22.9M in lifetime revenue?

maidsinblack.com/Homepage

Product at a glance

What it is
A cleaning service across Washington DC, Maryland and Virginia for homes, apartments, offices, move-outs and short-term rentals, quoted and booked online.
Who it is for
Households and businesses around Washington DC that need one-off or recurring cleaning, including movers and short-term rental hosts.
How it charges
Pick the number of bedrooms and bathrooms to see a price online, choose a slot and book, one-off or recurring; the card is charged after the clean. No contract, cancel any time.
Business model
A local home-services business paid per visit, with recurring cleans bringing customers back; no subscriptions.

Revenue, last 12 months

$1.26M

verified, billed per job

Revenue, last 30 days

$96.5K

−17% on the previous 30 days

Lifetime revenue

$22.95M

Since its 2013 founding

June 2026 revenue

$150K

The year's high · February was $74.3K

Revenue as of 2026-10-28 (public channels, daily)Report as of 2026-10-2101

Subscribe to read the full report

6 chapters, with every figure, post and source.

  1. ?Where do its new customers come from?
  2. ?Why do other cleaning companies use its site as a template?
  3. ?What is behind this year's doubling and decline?
  • 01Product overview
  • 02Marketing map
  • 03The growth plays
  • 04How it uses social
  • 05Timeline
  • 06What to take from it

Revenue · 30 days

+218%

$12,480

Top post on XViral

$10K in 8 days. Here is exactly what I posted, and when.

4.8K9361.2M

Growth playbook

Launch on X with a before/after demo, then pin the thread to the pricing page.

Sample figures · subscribe to see this product’s numbers

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