bizpeel · Business report · Michael VeailReport v2 · data as of 2026-10-21
Michael Veail
theleadguy.online
How did a one-person lead generation agency reach $856k in revenue?
Product at a glance
- What it is
- Done-for-you lead generation for trade businesses in New Zealand and Australia: Google and Meta ads bring in exclusive leads, which are managed in a CRM and followed up into the client's calendar.
- Who it is for
- Owners of concreting, roofing, building and earthworks businesses in New Zealand and Australia.
- How it charges
- Fees are not published; work is sold as an exclusive deal per trade and area, one client per trade in each region.
- Business model
- A lead-generation agency for the trades, paid through ongoing client engagements.
Lifetime revenue
$856K
verified · founded 2022-09
MRR
$22.6K
+7.1% in 30 days · as of 2026-02-20
Active subscriptions
21
About $1,077 a month each
December 2025 revenue
$25.4K
Best month on record · Stripe key has expired
Revenue as of 2026-02-20 (public channels, daily)Report as of 2026-10-2101
Subscribe to read the full report
6 chapters, with every figure, post and source.
- ?Where does a local-services agency find its clients?
- ?What is distinctive about its offer and delivery?
- ?Do its social accounts and content pay off?
- 01Product overview
- 02Marketing map
- 03The growth plays
- 04How it uses social
- 05Timeline
- 06What to take from it
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