How did a designer who couldn't code take a dating app to $4,103 MRR in six weeks?

Product at a glance

What it is: A dating app that matches singles by the sports they do, from running to tennis and pilates, and runs city Run Clubs to meet in person.
Who it is for: Single people who play sport, mostly in Brazil, with French- and English-speaking users too.
How it charges: Downloading, building a profile and matching are free; the paid Ritmo Pro membership and Boosts are sold in the app, with no price on the website.
Business model: A freemium app subscription: free matching brings people in, and money comes from in-app membership and Boosts.

Revenue, all time

$6,830

Zero in July and August; charging began in September

MRR

$6,545

+844% in 30 days

Active subscriptions

690

About $9.5 a month each

Revenue, last 7 days

$1,694

42% of all revenue to date

Revenue as of 2026-10-28 (public channels, daily)Report as of 2026-10-2001

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6 chapters, with every figure, post and source.

?The site gets a couple of hundred visits a month, so where does the money come from?
?One person, two months: what exactly was done?
?On which day did revenue shift up, and did the posts have anything to do with it?

Revenue · 30 days

+218%

$12,480