bizpeel · Business report · TrackAIReport v2 · data as of 2026-10-22

TrackAI
trackai.app
How did a part-time calorie app reach $20k MRR in a year, and why was it sold?

Product at a glance
- What it is
- A photo calorie-tracking app: snap a meal and AI estimates calories, protein, fat and carbs, which you can correct by ingredient and weight before it goes into your food diary.
- Who it is for
- People trying to lose weight who give up on manual food logging, mainly in Ukraine and Central and Eastern Europe.
- How it charges
- An in-app subscription, with the price and period shown at checkout; new users get a 3-day free trial that rolls into a paid subscription unless cancelled.
- Business model
- A consumer app subscription: paid acquisition drives installs and a trial converts them.
Revenue, last 12 months
$245K
$283K all time
MRR
$19.4K
−2.4% in 30 days
Active subscriptions
5,160
Homepage claims 400K+ downloads
Listed asking price
$120K
Marketplace post, Oct 2026 · founder says sold for six figures
Revenue as of 2026-10-27 (public channels, daily)Report as of 2026-10-2201
Subscribe to read the full report
6 chapters, with every figure, post and source.
- ?Where do its paying users come from?
- ?What did it get right in its first weeks?
- ?What happened after revenue peaked?
- 01Product overview
- 02Marketing map
- 03The growth plays
- 04How it uses social
- 05Timeline
- 06What to take from it
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