How did a free-to-join flight club reach 450,000 Instagram followers in 1.5 years and an author-disclosed $3,000,000 ARR?

Product at a glance

What it is

Triips is a free-to-join flight-deal club: set a departure city and it checks that city's routes daily, emailing members the dates when fares fall 50–90% below the regular price.

Who it is for

Flexible leisure travellers flying out of major US, Canadian, UK and European hubs who can book on short notice and want long-haul deals rather than fixed dates.

How it charges

Joining is free and checkout shows $0; it asks only for departure country, departure city, a dream destination and an email opt-in, with no payment step.

Business model

Trades free membership for an email list, delivering value through a daily fare-drop email that keeps people on the list before any other revenue.