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bizpeel · Business report · unfair.soReport v2 · data as of 2026-10-22

unfair.so

unfair.so

How did a company founded in July take $565k in three months?

unfair.so/Homepage

Product at a glance

What it is
A marketplace for X and LinkedIn creators: choose creators by who follows them, have them all repost or quote your launch within five minutes at a set time, then export everyone who engaged as leads.
Who it is for
AI startups launching products, mostly funded San Francisco teams, plus creators taking paid collaborations.
How it charges
Three subscription tiers, unfair at $99/mo, very unfair at $249/mo and launchmaxxing at $990/mo, plus creator budget and applicable fees; buyers approve each creator's quote.
Business model
A subscription-plus-marketplace model: on top of the plan fee, most money comes from per-launch creator budgets and platform or managed per-view fees.

All-time revenue

$630K

Founded July 2026, verified

Revenue, last 30 days

$439K

+159% on the previous 30 days

MRR

$32.7K

44 subscriptions · −16% in 30 days

October revenue (to the 22nd)

$352K

August was $27.5K

Revenue as of 2026-10-27 (public channels, daily)Report as of 2026-10-2201

Subscribe to read the full report

6 chapters, with every figure, post and source.

  1. ?Where does its traffic mainly come from?
  2. ?What exactly did it do to make revenue take off?
  3. ?Why are revenue and MRR moving in opposite directions?
  • 01Product overview
  • 02Marketing map
  • 03The growth plays
  • 04How it uses social
  • 05Timeline
  • 06What to take from it

Revenue · 30 days

+218%

$12,480

Top post on XViral

$10K in 8 days. Here is exactly what I posted, and when.

4.8K9361.2M

Growth playbook

Launch on X with a before/after demo, then pin the thread to the pricing page.

Sample figures · subscribe to see this product’s numbers

Subscribe to read the complete research

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