bizpeel · Business report · UV-BlockerReport v2 · data as of 2026-10-21

UV-Blocker
uv-blocker.com
How did a small sun umbrella shop sell $1M?

Product at a glance
- What it is
- An online shop selling UV-blocking umbrellas — compact, travel, golf and beach — plus holders and anchors to go with them.
- Who it is for
- People who need real shade outdoors: beachgoers, golfers, commuters, plus the sun-sensitive and parents.
- How it charges
- One-off purchases: umbrellas range from $78.00 SGD to $208.00 SGD, and accessories such as a sand anchor cost $20.00 SGD. Unused items can be returned within 30 days, and US orders ship free.
- Business model
- Niche e-commerce retail: it earns from selling umbrellas and accessories, with no subscription.
Revenue, last 12 months
$181K
$1.02M all time · 23% margin
Revenue, last 30 days
$8,485
−29% on the previous 30 days
July revenue
$34.8K
The year's best · January was $2,531
Asking price
$600K
5.6x · listed 2026-08-12
Revenue as of 2026-10-27 (public channels, daily)Report as of 2026-10-2101
Subscribe to read the full report
6 chapters, with every figure, post and source.
- ?Where do umbrella buyers mainly come from?
- ?What can a physical-product shop copy from it?
- ?How does its revenue rise and fall through the year?
- 01Product overview
- 02Marketing map
- 03The growth plays
- 04How it uses social
- 05Timeline
- 06What to take from it
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